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About The Speaker

Lola Pedro

Lola Pedro is the regional director of TrendWatching, a global consumer trend firm, and a co-founder of Pedro's, Nigeria's first craft spirit brand. Indulging in her curiosity regarding the future of global business, Lola began her career working in New York and then Japan for over 4 years before returning to the UK. Since then, she has been engaged in industries as diverse as magazine publishing, events production, consumer research, virtual reality, and corporate film, whilst working on projects for brands such as Trace, the European Space Agency, Abu Dhabi TV, and Sony. She has been featured on CNN and her trend thinking can be seen in publications such as the Telegraph online and Conde Nast Traveller. Lola holds a BSc in Multimedia Technology and Management Systems and an MSc in Technology Entrepreneurship from University College London and currently lives in Lagos.